ONLINE COURSE
Social Media & Content Marketing 101: 6-Week Program
For Content Creators, Food & Restaurant Entrepreneurs
A certificate program for aspiring social media marketers and small business owners, focusing on building a strong online presence and using popular social media platforms.
Learn how to build a community to hit your business goals. You’ll also discover the exact recipe of leading F&B brands.
Goals
- Build a strong and engaging online presence.
- Master key social media platforms and tools.
- Learn from F&B case studies.
- Create professional and impactful content.
- Develop essential marketing materials.
- Leverage AI tools to enhance your business strategies.
What Will You Get
- 2 months access to Canva Pro: Create stunning visuals easily.
- 100% online classes: Learn from anywhere.
- Live sessions and Q&A channel: Interact with the instructor and get your questions answered.
- 1:1 consulting and mentorship: Personalized guidance for your strategy.
- Community: Join a network of creators, food entrepreneurs, and restaurant owners.
Time & Schedule
- Duration: 15 hours (6 weeks)
- Live Session: Saturdays, 2 PM to 3:30 PM
- Q&A Submission: Wednesdays (submit questions beforehand)
- 1:1 Consultation: Must be booked a week prior
What You Will Learn
CURRICULUM | |
Schedule | Lesson |
Session 1 | Social Media Basics – Learn to build and enhance your online presence. |
Session 2 | Facebook & Instagram Masterclass – Create a thriving community on these key platforms. |
Session 3 | Video Mastery – Produce impactful videos and short-form content with just your smartphone. |
Session 4 | Marketing Essentials – Develop a product catalogue and craft media kits, as well as collaborate with influencers. |
Session 5 | Leveraging Social Media Advertising – Maximize your reach with effective ads. |
Session 6 | Enhancing Your Business with Chat GPT and AI Tools – Modernize your marketing strategies. |
Meet Your Instructor
Bea Trinidad
“Social media is not just about building a presence; it’s about building a community. This course will empower you to connect authentically with your audience, creating lasting relationships that drive your business forward.” – Bea Trinidad
Bea Trinidad, with 11 years of experience in PR, social media, and content marketing in the culinary and creator industries, is the PR & Corporate Communications Director at CCA Manila. Bea is passionate about building strong online communities for creators and brands.
Credentials:
- Undergraduate Degree in Media & Communications, University of Melbourne
- Postgraduate Degree in Digital Marketing, Asian Institute of Management
- Trained in The Digital Picnic’s Social Media Accelerator Program
- On Deck Fellowship in Writing & Podcasting
