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Social Media & Content Marketing 101

Learn how to build a community to hit your business goals. You’ll also discover the exact recipe of leading F&B brands.

Program Overview

For Content Creators, Food & Restaurant Entrepreneurs A certificate program for aspiring social media marketers and small business owners, focusing on building a strong online presence and using popular social media platforms. Learn how to build a community to hit your business goals. You’ll also discover the exact recipe of leading F&B brands.

Goals

  • Build a strong and engaging online presence.
  • Master key social media platforms and tools.
  • Learn from F&B case studies.
  • Create professional and impactful content.
  • Develop essential marketing materials.
  • Leverage AI tools to enhance your business strategies.

What Will You Get

  • 2 months access to Canva Pro: Create stunning visuals easily.
  • 100% online classes: Learn from anywhere.
  • Live sessions and Q&A channel: Interact with the instructor and get your questions answered.
  • 1:1 consulting and mentorship: Personalized guidance for your strategy.
  • Community: Join a network of creators, food entrepreneurs, and restaurant owners.

What You Will Learn

CURRICULUM

Schedule

Lesson

Session 1

Social Media Basics
– Learn to build and enhance your online presence.

Session 2

Facebook & Instagram Masterclass
– Create a thriving community on these key platforms.

Session 3

Video Mastery
– Produce impactful videos and short-form content with just your smartphone.

Session 4

Marketing Essentials
– Develop a product catalogue and craft media kits, as well as collaborate with influencers.

Session 5

Leveraging Social Media Advertising
– Maximize your reach with effective ads.

Session 6

Enhancing Your Business with Chat GPT and AI Tools
– Modernize your marketing strategies.

Time & Schedule

  • Duration: 15 hours (6 weeks)
  • Live Session: Saturdays, 2 PM to 3:30 PM
  • Q&A Submission: Wednesdays (submit questions beforehand)
  • 1:1 Consultation: Must be booked a week prior
“Social media is not just about building a presence; it’s about building a community. This course will empower you to connect authentically with your audience, creating lasting relationships that drive your business forward.”
‍– Bea Trinidad

Bea Trinidad, with 11 years of experience in PR, social media, and content marketing in the culinary and creator industries, is the PR & Corporate Communications Director at CCA Manila. Bea is passionate about building strong online communities for creators and brands.

Credentials:

  • Undergraduate Degree in Media & Communications, University of Melbourne
  • Postgraduate Degree in Digital Marketing, Asian Institute of Management
  • Trained in The Digital Picnic’s Social Media Accelerator Program
  • On Deck Fellowship in Writing & Podcasting

Bea Trinidad

Brand and Communications Representative

Success Stories

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Get Started

Duration
6 weeks
Campus
Zoom
Full Payment
P20,000
Dates of Intake
Zoom:
Coming soon
You won't be charged yet